Social media can be incredibly exhausting. You're constantly chasing one trend after another, and often you get the feeling that truly original, honest content gets lost in the noise of the algorithms.
I admit: I'm happy when a video does well. My video about the Kia PV5, for example, generated a lot of clicks – simply because the topic of "electric cars" is currently experiencing viral momentum. I knew I could replicate this success by simply producing more of the same. But I decided not to.
Today's YouTube often feels like a gamble. You invest time in planning, filming, and editing—and sometimes a video just doesn't get any views. Some advise deleting and re-uploading videos if they don't go viral after a week. But is that really the point of creativity?
I've come to realize that when content creation becomes gambling, the only way to win is to change the game.
When you play for views, the "house" (the algorithm) always wins. But when you play for the process—for the satisfaction of a perfectly executed edit, the clarity of a shared thought, or a story that's close to your heart—you win the moment you click "Export."
People who stumble across my video in three years won't be looking at how many clicks it had on the first day. They'll be interested in the message.
There's a huge difference between short-lived, algorithm-optimized content and passionate, timeless content. I speak from experience: My most successful videos aren't the ones that jumped on a trend, but the ones where I talked about my health anxieties or my accident—topics that are deeply personal and still resonate with people today.
